FUN TIME is a conceptual label that takes on a variety of themes, more often poking fun at our youth culture in the 80s and 90s, taking on a variety of emotions and the dilemma of growing up. It is fun, and we often have to laugh when we look back at the things that got us to where we are today. FUN TIME takes these emotions seriously,
and brings them to life through fashion as an outlet to express the irony and reflect our youth culture. Titled "THE PURSUIT OF GRAPPINESS", the Spring/Summer 2013 Collection from FUN TIME is inspired by the conflicting but yet also simultaneous feelings of being happy and grumpy, so enjoy being grappy!