Goodbois SS2013

  • Client: Goodbois
  • Collection: A long way
  • Category: AlternativeProduction
  • Website:

What a strange illusion it is to say that beauty is goodness. The GOODBOIS recognize this illusion of society as not being limited to or confined to a space that society deems acceptable. Skateboarding was for rebels, Hip Hop was music for the ghetto, Graffitti was an act of vandalism, and smoking Weed definitely illegal. GOODBOIS

recognizes that some rules are made to be broken, and can relate to the fire that burns inside each and every one of us by doing something we basically enjoy doing. With strong fundamental ties to where we came from and where we are at, GOODBOIS create an identity that is genuine, original, creative, and relevant. It' all good!