AlternativeProduction | BrandCreation


  • Client: HIKIDS1991
  • Collection: #GETHI COLLECTION
  • Category: AlternativeProduction
  • Website:

Entering their 6th season with AnotherRepublic, Hikids1991 is a fashion brand founded by the German based Hip Hop Duo Genetikk. Rapper Karuzo and Producer Sikk formed an artist collective to the Genetikk studio and created their own vision of fashion. Transcending traditional forms of merchandising, reflecting their musical

ideas, the GNKK Crew street lifestyle, and the energy inside all of us, ready to explode, needing to be heard, and waiting to be discovered. For their Spring/Summer release HIKIDS asks why drink and drive, when you can smoke and fly. #GETHI