AlternativeProduction | BrandCreation

HIKIDS1991

  • Client: HIKIDS1991
  • Collection: SKOOL SUCKS COLLECTION
  • Category: AlternativeProduction
  • Website: www.hikids1991.com

Entering their 6th season with AnotherRepublic, Hikids1991 is a fashion brand founded by the German based Hip Hop Duo Genetikk. Rapper Karuzo and Producer Sikk formed an artist collective to the Genetikk studio and created their own vision of fashion. Transcending traditional forms of merchandising, reflecting their musical

ideas, the GNKK Crew street lifestyle, and the energy inside all of us, ready to explode, needing to be heard, and waiting to be discovered. I think we would all agree, and it's easy to see, why the GNKK Crew and HIKIDS need to remind us that SKOOL SUCKS!